News Content:
As the Northern Hemisphere approaches winter and global energy costs remain high, electric blankets—a traditional heating product—are gaining renewed attention for their high-tech and safety-focused innovations. Industry reports indicate that the global electric blanket market is experiencing significant growth, driven by energy efficiency and smart technology innovation.
Energy Crisis Acts as a Catalyst, Highlighting the Product’s Energy-Saving Advantages
Since the 2022 European energy crisis, exports of energy-efficient electric blankets manufactured in China have surged, with customs data showing a year-on-year increase of nearly 97%. This trend continues to this day. Compared to traditional central heating or air conditioning, the extremely low power consumption of electric blankets (typically only 60-150 watts) has made them a “energy-saving essential” for consumers facing high heating costs. Rainbow Group, a industry leader, recently stated in an investor Q&A that its production lines are operating at full capacity to meet growing domestic and international demand.
“Smart+” and “Health+” Features Lead Product Upgrades, Elevating the Industry Beyond Its “Low-End” Image
Today’s electric blankets are far more than simple heating products. On e-commerce platforms, new models from major brands commonly feature APP remote control, voice activation, dual-zone temperature adjustment, and sleep mode, seamlessly integrating into smart home ecosystems. Additionally, functions such as antibacterial protection, dust mite elimination, and moisture wicking have become core selling points, addressing consumers’ growing health concerns.
“Today’s consumers, especially younger demographics, are not just buying a blanket—they are investing in a safe, comfortable, and healthy personalized heating solution,” said a product manager from a leading brand. “This shift is driving the entire industry toward premiumization and branding.”
Stable Market Landscape in China, Significant Global Potential
In the Chinese market, the industry landscape is highly concentrated, with traditional giants dominating due to their strong distribution channels and brand influence. At the same time, internet-based brands such as Xiaomi Youpin and NetEase Yanxuan have successfully attracted younger consumers with their smart ecosystem integration and minimalist designs.
Globally, markets in Europe and North America hold immense potential. International brands like Sunbeam (U.S.) and Beurer (Germany) are also actively expanding their smart product lines. Chinese manufacturers, with their complete supply chains and mature technology, play an indispensable role in the global OEM (Original Equipment Manufacturing) and export markets.
Challenges and Future: Safety as the Foundation, Innovation as the Engine
Despite promising prospects, the industry still faces challenges. Strong seasonal fluctuations pose significant tests for production and inventory management. Moreover, safety remains the industry’s lifeline, as any product quality issues could deal a fatal blow to a brand.
In the future, industry competition will extend beyond basic heating functions to focus on material science (e.g., the application of graphene), deeper health-focused development, and personalized products for various scenarios (such as heated lap blankets for office use or electric shawls for outdoor activities). Electric blankets are evolving from simple household appliances into tech-savvy “personal micro-climate” ecosystem entry points.
Conclusion:This seemingly traditional industry is revitalizing itself through technology and global trends. A simple electric blanket reflects the shared global consumer pursuit of energy efficiency, smart technology, and a better quality of life.